Human resources’ student’s sensitivity to factors of sustainability

This paper analyzes the sensitivity of college students to sustainability factors, including their definition of the concept and their perception of human resources management as a factor of sustainability. The prospects of the construct of sustainability – from the United Nations Conference in 1972, in Stockholm, to contemporary achievements and theoretical explorations-are reviewed as a conceptual framework. The research among college students has been developed along two lines: the study of their idea of sustainability; and the assessment of people’s management practices as a factor of sustainability. The research combined the use of a semantic differential questionnaire and a focus group to collect data and to complement the quantitative data with a more qualitative vision and understanding. The results consolidate the idea that: it is interesting to use the sustainability concept in combination with the complexity level of contexts; students of HRM are well informed about the concept; and that their attitudes on the subject are positive, as they are motivated to lead companies to adopt sustainable practices in human resource management, as an effective sustainability factor.